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Improve Website’s Conversion Rate With Better UX Design

Ever since its existence, the digital marketing arena has been through numerous updates and changes bringing up entirely new approaches. One among them is the Conversion Rate Optimization (CRO). Engagement of the audience online is determined by UI (User-Interface) of the website. However, the current web management trends tend to give more recognition to User Experience (UX).

Of course, the best designs will always perform well to attract users from all over the web. But it will all go vain if your website fails to convert them. It is quite likely that improving the UX website designing will bring more conversions to fulfillment.

Focusing on the users’ experience, UX will let you connect with their emotions and their absolute motive of using your website, services or products. It would turn out to be advantageous in all ways since you would be able to satisfy your customers to the best extent. Improving the user experience is going to help your website flourish in the long run and pave its ways through existing competition.

How to improve UX to increase conversion rate?

Remember that the newest visitors to your website are going to judge your website by its first appearance. It would be just the matter of a few seconds and you cannot miss anything from it. Make sure to present your website well enough to compete with others on the web. The first impression of your website is probably going to be determined by elements like website speed, spacing, fonts, texts, colors, structure, symmetry etc.

You cannot really start working on all of these all together. It is therefore important to recognize what elements are actually missing from the list. Well, if you are unsure about what needs to be done next, here are some points to refer:

Improve above the fold area design

As per the different data gathered, about 66% user-time is known to be spent below the fold. It also notified that users operated scrollbars on 76% among all web pages. However, this happens only when people find content above the fold to be interesting and compelling enough. And for their eye tracking study, most of the users’ time is spent above the fold. Therefore you should focus well enough on improving the presentation of content above the line.

Use visual cues to encourage interaction

Change page content using animation

Encourage scrolling using alternative animation styles

Improve the speed of your website

To ensure that your website is successful, it is important to ensure that it possess good speed. A slow website means your potential clients will never actually watch over the content featured because they would have already switched to some other page. Even if they stay, they would be lost due to the extremely slow loading page content that would leave them frustrated.

As per surveys about 11% shoppers quit their idea of shopping from a website just because the page did not load on time. The users would always want speed and reliability in order to stay on the same page for a while and actually view the content featured over there. Working on this aspect of your website is therefore the most important. Here are a few things to know:

Instead of images or videos, use text above the fold.

Prefer CSS icon fonts instead of images.

Use familiar deign patterns in layouts.

Images

The web had long been a platform for explicitly set excellent visual experiences, implementing change in the way visitors view the websites and arrive at their decision to stay. It is quite certain that you will now need to focus more on improving the images you present on your website. Whatever the visitors see is one essential element that would please them to stop at your door and explore further.

Diving into original pictures to represent your website’s idea or your product would be more acceptable since getting images from other sources is easily recognizable. Using images from other sources would often determine that you haven’t invested enough time, efforts and resources in the designing of your website. No matter how simple they may be, uniqueness is always appreciated. Therefore, make sure you don’t get driven by those stock images enough to feature them on your web pages. Implementing some new image ideas is likely to hit the right mark.

Clear Call-to-Action

The buttons used on your website should be very wisely set in a manner that they are not only clicked often, but visitors could actually find them meaningful enough to be able to take an action. Along with the inclusion of a call-to-action, make sure to decide the right placement for it and featuring the correct content along with it. These should encourage the visitors to sign up for free trails, get some bookings finalized or get the services or products you’re website offers.

It has been observed that websites with clear CTAs attain higher conversion rates. Placing a call-to-action button on all web pages would be suitable. The correct placement of CTA is likely to improve overall user experience. In case your website is designed in folds, ensure that the call to action attribute is placed above the fold. Here are a few more points to consider for CTAs:

Choose appropriate colors for CTAs so that their prominence is established well. Colors are going to affect it a lot. Colors contrasting the page theme is often more preferable for this purpose as they will let the CTA stand out from other elements on the page.

CTAs should be action-oriented. Use of passive text to initiate action can be considered. Try to keep the text subtle yet active enough to encourage visitors to take further action.

Make sure that the CTA is not more than five words.

Readable, Desirable and Credible

Often people are found carrying forward a misconception that user experience is all about graphical representation on the web pages. But wait; there is a lot-lot more that needs to be considered. Content apart from the graphical elements is also a major player that would win you higher conversion rates. Therefore, it’s quite certain that the other content you feature on your web pages is going to determine the further results for the page.

As per research data, about 38 percent people would discontinue the use of a website if does not offer an appealing content layout. Also, if you’re selling a product or a service, they will first hang on to those details to see if you’re really going to benefit them. The content is going to affect the desirability of your product greatly. Always consider clarifying the procedures or the payment mechanisms you follow so that you could find potential customers who could trust you. Here are a few points you should consider in this respect:

Legible: It is important to consider appropriate topography for your web pages. The visitors should be able to easily recognize and read the fonts that are featured on your website.

Readable: Readability of the content on your page could be disturbed by complex sentence formation and excessive inclusion of complicated words or jargons. It should be ensured that the content is easily readable even for a high school student.

Comprehend: The readers should be able to come to a conclusion. If they are not able to comprehend, they would probably not take the action intended.

Improving the way you present the content on your website, you could attain the best expected results with regards to conversion rates. Variations in headlines are also appreciable to make the desired content prominent enough to make up till revenue generation.

While user interface would be making it easier to manage things and existing community of customers, improving user experience is likely to bring you more customers who’d stay. Remember that all the changes and efforts you make need to be updated with time and are to be continue simultaneously. A scalable jump to the most expected results is only possible by tweaking various elements of web designing to take them to the correct horizons.